Dennis Ramdeen

T&T’s real oil.
Sun 23rd Sep, 2012|Blog, Off-Topic
How do we begin to put a value to the work that Black Stalin has put down?  What has been his contribution to helping us...
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Loving pan to death… in T&T.
Sun 2nd Sep, 2012|Blog, Off-Topic
We love pan in T&T, especially when it's free. In the past few weeks there have been a few priceless moments for pan jumbies like...
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Has steelband music’s shelf life expired in T&T?
Sun 26th Aug, 2012|Blog, Off-Topic
Last night was sweet and bitter all at the same time.  Standing under the tenor of Michelle Huggins-Watts as she and the rest of the...
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10 goals for Trinidad and Tobago’s next 50.
Sat 25th Aug, 2012|Blog, Off-Topic
Local Content on Radio and TV of at least 50%; legislated at first, but then market driven Agriculture is 5 - 10% of GDP We...
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Great Companies keep moving the finish line.
Sun 5th Aug, 2012|Blog, Marketing Strategy
(Full disclosure the Agency I lead, Pepper, does work for ANSA McAL) John Barrow, a professor of mathematical sciences at Britain’s Cambridge University,  believes that...
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Attention T&T ad people: “The consumer isn’t a moron.”
Wed 1st Aug, 2012|Blog, Marketing Strategy
“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...
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Why should we hire you?
Fri 13th Jul, 2012|Blog, Off-Topic
Pepper has been doing some interviews lately.  I find many interviewees can't answer one critical question, as clearly as they should:  Why should we hire...
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Have a Passion for Social Media?
Mon 2nd Jul, 2012|News
Pepper is looking for Social Media Activists.  If you have a passion for the digital space and think you can handle the duties below, then...
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Is last minute in T&T DNA?
Sat 30th Jun, 2012|Ad Industry, Blog
I have figured out a competitive advantage for our small Agency.  For pepper advertising to win, we must adopt a first minute attitude.  You see...
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10 reasons why T&T business don’t tackle customer service.
Thu 28th Jun, 2012|Blog, Marketing Strategy
We do not believe customers expect it. We don't believe Trinidadians could ever change. (we believe it's in our DNA to give poor service or...
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Tactics trump Strategy in T&T.
T&T marketing raised on a diet of tactics.
Wed 27th Jun, 2012|Ad Industry, Blog
"I want a full-page. full color press ad and I want it to run in all the dailies."  You are far more likely to hear...
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Can a T&T ad agency win without pitching?
Tue 26th Jun, 2012|Ad Industry, Blog
I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto".  Blair obviously has done a lot of pitches as...
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