Dennis Ramdeen

Pepper T&T is eight years old. 8 Lessons learnt.
Tue 24th Sep, 2013|Blog
It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...
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Taking the Shed out of the Breakfast Shed.
Sun 22nd Sep, 2013|Blog, Marketing Strategy
The women down at the Breakfast Shed are dying.  Their business I should say, more accurately.  Their transition from port kitchen to banker's row diner...
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El Pecos getting it right!
Sat 21st Sep, 2013|Blog, Marketing Strategy
As a student of marketing I'm always on the lookout for brands that are getting it right.  Brands with a clear point of difference that...
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Advertising Agencies in T&T “eating a food” too.
Sat 14th Sep, 2013|Ad Industry, Blog, Marketing Strategy
Mark Silveira in his book says:  "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...
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It’s now or never T&T.
Sun 1st Sep, 2013|Blog, Off-Topic
I took this photo at the Playboyz Panyard yesterday, the red t-shirt of the tenor player reflecting on the instrument.  I stood riveted as Supernovas...
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What T&T can learn from Fatima College.
Wed 28th Aug, 2013|Blog, Off-Topic
Everyone says they went to the best school in the world.  Except if they did not attend Fatima College, then I must break some news...
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When 2 Sharks fight…customers smile.
Mon 19th Aug, 2013|Blog, Marketing Strategy
For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach....
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client-agency-marriage
Client-Agency relationship…partner or hired help?
Wed 31st Jul, 2013|Ad Industry, Blog
When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my...
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Gold Cup
All that glitters is not Gold Cup
Wed 17th Jul, 2013|Blog, Off-Topic
Even if we won the Gold Cup I still believe we need to re-think our football strategy of building from the top. I'm hoping that...
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Doing Cartwheels in T&T
Wed 17th Jul, 2013|Blog, Off-Topic
My grandson Rocco announced excitedly yesterday (via Skype, complete with demonstrations) that he could do cartwheels. It got me thinking about how much we could...
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Rudder 6.0
Keeping the Calypso brand relevant
Sat 15th Jun, 2013|Blog, Marketing Strategy
Brands must be relevant. Relevance to the "target group" it wants to attract, fall in love with and marry is a mandatory requirement of the...
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Return on Investment for your marketing dollars.
Thu 30th May, 2013|Blog, Off-Topic
Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular.  In cricket terms...
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