Dennis Ramdeen

Looking under an ad agency’s bonnet.
Sun 3rd Jul, 2011|Ad Industry, Blog
Advertising Agencies are really poor at advertising, what we do.  I'm not talking about the yellow pages ad that boasts of being able to do...
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Share what you have
Fri 1st Jul, 2011|Blog, Marketing Strategy
No I'm not starting a branch of St Vincent de Paul.  My Mom does her part there.  What I'm talking about is your smarts.  Your...
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ferreira
The Wise Leader
Wed 29th Jun, 2011|Ad Industry, Blog
Getting to the soul of service This weekend a friend sent me a link to a Harvard Business Review video by Ikujiro Nonaka and Hirotaka...
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focus
Is your brand leaving money on the table?
Sat 25th Jun, 2011|Blog, Marketing Strategy
Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be  doing Events and Social Media? Can...
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Say no.
Thu 23rd Jun, 2011|Ad Industry, Blog
(Say No illustration above appears on Page 152 of REWORK) Last month I picked up a NY Times best seller called REWORK.  I bought the...
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50 Years of Independence – How yuh feel?
Sun 19th Jun, 2011
Next year we celebrate 50 years of independence,  50 years of leaving our  mother's house and launching out on our own.  When we turned 25...
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Vice President of Starting
Sat 18th Jun, 2011|Ad Industry, Blog
My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself.  After a...
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10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
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Keeping Kimberley’s Smile
Wed 15th Jun, 2011|Blog
Kimberley is a beautiful, energetic seventeen year old, who is in the peak of her life.  She is a form five student of Holy Name...
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Is FIFA a strong brand? Can it be replaced?
Wed 1st Jun, 2011|Blog, Marketing Strategy
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria:  (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...
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Forcing Yourself on the Market
Mon 30th May, 2011|Blog, Marketing Strategy
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events.  He brought one...
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