Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be doing Events and Social Media? Can...
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria: (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events. He brought one...