Dennis Ramdeen

Speak your mind. Please.
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In T&T we are not encouraged to speak our mind.  Our teachers expect us to regurgitate exactly what's in the text.  Our parents don't want...
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Are Ad Agencies dying?
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As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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10 Things Gayelle can do to survive.
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Gayelle appeals to a niche target in a tiny tiny population.  So that's niche squared.  So on it's best day Gayelle will only ever attract...
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Guardian leads the leaders.
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“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,”  These...
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Is Japs the new Royal Castle?
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For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service.  I first heard about Japs from...
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Permission to Fail.
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I once had a client who announced at a staff rally that the Company's staff had permission to fail.  In fact, I heard him say...
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Caribbean Airlines seeing RED.
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What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...
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Ten things Marketing Managers should not have to worry about.
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Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...
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Creative by Committee?
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Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found...
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Marketing Lessons from a Four Star General.
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It all comes down to one thing.  There's no sense making excuses or blaming others.  Here's his story.  Born in the Bronx to Jamaican parents. ...
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Soca Monarch: Talent Contest or Elections?
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Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...
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Tonight, will the pan judges go for sweet or jam?
T&T's Steeldrum, the Pan. Courtesy Trinbagopan.com. In the mid-nineties Renegades could do no wrong, winning Panorama in 1995, 1996 and 1997.  Jit had the formula. ...
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