Dennis Ramdeen

Fri 27th May, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...

10 Things Gayelle can do to survive.

Sun 22nd May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Gayelle appeals to a niche target in a tiny tiny population. So that's niche squared. So on it's best day Gayelle will only ever attract...

Guardian leads the leaders.

Sun 8th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,” These...

Is Japs the new Royal Castle?

Mon 25th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from...

Permission to Fail.

Sun 17th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I once had a client who announced at a staff rally that the Company's staff had permission to fail. In fact, I heard him say...

Caribbean Airlines seeing RED.

Sat 16th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...

Ten things Marketing Managers should not have to worry about.

Fri 15th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...

Creative by Committee?

Thu 14th Apr, 2011Tue 26th Aug, 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found...

Marketing Lessons from a Four Star General.

Tue 12th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

It all comes down to one thing. There's no sense making excuses or blaming others. Here's his story. Born in the Bronx to Jamaican parents. ...

Soca Monarch: Talent Contest or Elections?

Mon 7th Mar, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or...

Tonight, will the pan judges go for sweet or jam?

Sat 5th Mar, 2011Sat 1st Jun, 2013

T&T's Steeldrum, the Pan. Courtesy Trinbagopan.com. In the mid-nineties Renegades could do no wrong, winning Panorama in 1995, 1996 and 1997. Jit had the formula. ...