Gayelle appeals to a niche target in a tiny tiny population. So that’s niche squared. So on it’s best day Gayelle will only ever attract a tiny tiny audience. And advertisers most times don’t use mass media to reach tiny tiny audiences. So what can Gayelle do to survive? Here are 10 things they can do:
- Make Gayelle a Tvadio (yes make the tv also a radio station)
- Go www big time (Learn from Wack fm- they own Trinis living abroad)
- Become real famous for local authenticity
- Reduce overheads dramatically. eg. Forget the fancy mobile unit go Flip
- Bring the Gayelle Tribe together in an online community and provide one of a kind content
- Don’t do anything the other guys are doing eg. News at 7:00
- Make the medium the message for brands with local positioning
- Know your audience (who they are/how many) and set ad rates accordingly
- Do what the big guys can’t do or won’t do (like covering all fours and windball cricket)
- Explore merchandising as revenue stream
