Dennis Ramdeen

15% changes everything for the PNM
Sun 25th Jul, 2010
In a post today by Seth Godin, he reminds us of the power of 15%.  Listen to Seth: “When a newspaper loses 15% of its...
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Brasil-samba
Bikinis Beads and Feathers (BBF’s)
Sat 24th Jul, 2010
The Annual parade of band launches have started.  Masquerading as mass, the Bikinis, Beads and Feathers (BBF's) really are all about sexual and sensual expression and mulah. ...
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ballot box
T&T Elections without Manning
Sat 24th Jul, 2010|Blog, Marketing Strategy
In the recent General Elections in Trinidad and Tobago, I believe there were some people who voted against Manning rather than for the People's Partnership. ...
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market-share
10 ways to gain more market share for your service brand
Sat 24th Jul, 2010|Blog, Marketing Strategy
Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the...
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Positioning for T&T Local Government win
Mon 5th Jul, 2010|Blog, Marketing Strategy
How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote?  Just to remind you the last...
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companies_of_leaders
Companies of Leaders
Tue 29th Jun, 2010|Blog, Marketing Strategy
In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social...
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Decision-Making
5 Ways to produce Poor Advertising and 6 ways to avoid it
Wed 23rd Jun, 2010|Ad Industry, Blog
Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call...
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Everybody wants to go to heaven, but nobody wants to die.
Wed 23rd Jun, 2010|Blog, Digital Marketing
The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the...
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question_mark
What does your brand stand for?
Sat 19th Jun, 2010|Blog, Marketing Strategy, Traditional Advertising
Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the...
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$1 TT bill
Every Marketing Manager’s dream…
Sun 30th May, 2010|Blog, Marketing Strategy
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838...
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Brooklyn-Bar
Pavement pubbing in T&T
Sun 30th May, 2010|Blog, Marketing Strategy
Why are young professionals choosing to stand outside common rum shops across Trinidad to bond with their friends?  Check Brooklyn Bar on a Friday afternoon...
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New Cabinet
The thrills of unboxing a brand new Prime Minister
Sun 30th May, 2010
There is a phenomenon called unboxing or unpackaging that's growing in popularity across the globe.  According to the Toronto Star, "it's increasingly popular among technophiles...
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