Dennis Ramdeen

What marketers can learn from Patrick Manning
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A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the...
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Which party owns momentum going into the last week?
In the short term momentum is everything.  And with one week left for T&T elections, the short term is everything.  So who owns the momentum? ...
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Marketing lesson from an Optometrist
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I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it...
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Consistency is King
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Which brand, Pepsi or Coca-cola, do you think is at the top of the Best Global Brand list? That's right. For the 9th year in...
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Will Facebook decide our next Prime Minister?
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Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in...
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Marketing Coconuts
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Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors....
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Banner Advertising 101
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A common practice in T&T is to produce banners to advertise events.  These are normally placed on a fence on the highway, in front of...
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How can we make the pan more marketable?
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Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast...
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Googling our advertising to oblivion
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For some of us, Google can be the enemy of creative thinking.  Or at least original, from the depths of your soul thinking.  It’s so...
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duck doubles
Here comes another Doubles blog. Duck!
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It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles,...
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Bull in a bullfight
Subduing the bull: Monster’s Marketing is Top Notch
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A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest."...
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USA Today launches in Trinidad
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The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the...
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