Dennis Ramdeen

Subduing the bull: Monster’s Marketing is Top Notch

Wed 31st Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest."...

USA Today launches in Trinidad

Mon 29th Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the...

Domino’s eat humble pie

Mon 22nd Mar, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

The writing was on the wall. Dominos didn't like its placing among the large pizza chains. And their self inflicted wound courtesy the disgusting actions of...

Ad agencies are in trouble

Thu 4th Mar, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Some of it is externally driven, like the new media movement. Much of it is self inflicted. For example, in T&T the AATT prescribes that...

5 steps to a Sold Out Event

Mon 1st Mar, 2010Sun 9th Jun, 2013|Blog, Digital Marketing, Traditional Advertising

Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete. The purpose of the fete is to...

Tips on getting the media to cover your event

Thu 25th Feb, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Put yourself in their shoes. They get countless invitations every week to "the exciting launch of..." To you it's the most important project in your...