Dennis Ramdeen

Domino’s eat humble pie
Mon 22nd Mar, 2010|Blog, Marketing Strategy
The writing was on the wall.  Dominos didn't like its placing among the large pizza chains.  And their self inflicted wound courtesy the disgusting actions of...
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Ad agencies are in trouble
Thu 4th Mar, 2010|Ad Industry, Blog
Some of it is externally driven, like the new media movement.  Much of it is self inflicted.  For example, in T&T the AATT prescribes that...
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5 steps to a Sold Out Event
Mon 1st Mar, 2010|Blog, Digital Marketing, Traditional Advertising
Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete.  The purpose of the fete is to...
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Tips on getting the media to cover your event
Thu 25th Feb, 2010|Blog, Marketing Strategy
Put yourself in their shoes.  They get countless invitations every week to "the exciting launch of..."  To you it's the most important project in your...
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Permission to enter?
Mon 22nd Feb, 2010|Blog, Marketing Strategy
What do brands have permission to do?  Of course there's the functional.  KFC can sell chicken.  Some might even say only fried chicken.  So when...
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Don’t turn back on your brand
Sun 21st Feb, 2010|Blog, Marketing Strategy
This morning after Jourvert celebrations, I got stuck in a massive traffic jam.  Nothings moving and I change course a few times to try to...
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kes_uwifete_2010
Is Carnival dying?
Fri 19th Feb, 2010|Blog, Marketing Strategy
Seth Godin says no to big events. “The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for...
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climb that ladder
Go ahead, climb that ladder
Sun 3rd Jan, 2010
So I encourage all the people around me to climb the accountablity ladder. Climb away in 2010 and beyond. Only you can keep you down.
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Taking an Agency kicking and screaming into Digital
Thu 24th Dec, 2009|News
About 9 months ago, I decided to take my small agency down the dark unknown digital road.  At around the same time, quite by accident,...
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Build Trust First, then Sell
Tue 8th Dec, 2009|Blog, Marketing Strategy
Here’s a good post from my new media guru Seth Godin.  He’s basically saying don’t try to sell the customer “on the first date”, build...
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Standing out on Times Square- American Eagle
Mon 7th Dec, 2009|Blog, Marketing Strategy
It’s hard enough to stand out in the global market place.  Can you imagine what it takes to stand out on Times Square.  If you...
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Add Sales. Add Profits. Add Ferrari
Thu 3rd Dec, 2009|Ad Industry, Blog
All of us in advertising can start looking for a new career or we could do something else.  We could change.  The old media is...
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