Dennis Ramdeen

Do you tell your dentist how to fix your tooth ache?
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So why do you tell your ad agency how to make better advertising?  I actually know the answer.  Advertising is more accessible than dentistry or...
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Culture trumps strategy.
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Culture trumps strategy.  So says Peter Drucker no less and I could not agree more.  We spend tons of time talking about how we are...
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A good Chinese laundry in Trinidad and Tobago.
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We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right...
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The truth booth and nothing but the truth.
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Everything you do affects your brand.  It's like your bank account.  You make deposits and withdrawals.  Really great brands make far more deposits than they...
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Putting the art back into Carnival. Is T&T Carnival a bikini?
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Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination,...
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The things I love about Trinidad and Tobago. (Part One)
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Starch Mango. Just hanging in the shallows at Store Bay with just enough water to cover you up to your neck. Pommecythere between green and...
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T&T ad agency awards Golden Pepper.
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Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during...
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11 things to win T&T customers in 2015.
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Make sure you have the right leader.  I'm talking here not just the Marketing leadership but the Company leadership.  If the Company's leader is not...
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Customer Service is the New Marketing. (in T&T and across the globe)
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You are not selling chicken.  You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and...
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T&T football is a reflection of what we have become.
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Art imitates life and so does Sport.  In T&T we have developed some bad habits.  Long story short, too many of us have lost our...
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How many clients slip through your fingers?
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After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car.  I...
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Purple cow advertising.
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10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder)  It's fresh! It was driven by...
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