Dennis Ramdeen

Brand Architecture is not Brand Strategy.
Fri 17th Oct, 2014|Blog
Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship.  According to...
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Price and Value. 2 sides. 1 coin.
Sun 21st Sep, 2014|Blog
The crude definition of value is what you get divided by what you pay.  So if you pay 10 units and get back 20 units...
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Why is safety the default for so many marketers?
Thu 11th Sep, 2014|Blog
If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative. -Woody Allen In Trinidad and Tobago we are...
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8 things we can innovate in T&T Carnival.
Sat 30th Aug, 2014|Blog
Live streaming of all shows for free.  It's the best call card we could hand out and the payback is people will visit to experience...
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It’s not the costume they are buying…
Sat 23rd Aug, 2014|Blog
People who say all the costumes in T&T Carnival look the same are missing the point, because costumes are not what people are buying.  (Even...
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Why I love marketing?
Sat 16th Aug, 2014|Blog
12 words. Creativity Innovation People Power Adrenalin Thrill Speed Dream Brands Ideas Strategy Passion    
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Pepper turns nine – piece of cake?
Mon 11th Aug, 2014|Blog
In a few days pepper turns 9.  Here are 9 lessons I've learnt: I'm a dinosaur.  The new media is nothing like press/radio and TV...
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“Not crossing you.”
Sun 27th Jul, 2014|Blog, Off-Topic
I've googled the phrase "not crossing you" and maybe it's a Trini expression because I could not find it used the way we do.  When...
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Make a Presentation. Not a Readation.
Sat 26th Jul, 2014|Ad Industry, Blog
Recently, I was part of a panel giving some EMBA students feedback on their presentations and I realized that they put so much into preparing...
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How do you make up your mind on where to work?
Thu 24th Jul, 2014|Ad Industry
When I first started working, there was no question about working for yourself.   My mother drilled into us that we needed to go work...
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A marketing lesson: Gyro 101.
Tue 15th Jul, 2014|Blog
In the race for satisfying the appetites of Trinidadians (and Tobagonians), one overseas entrant from the Middle East is galloping into local hearts.  Gyros are...
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Massy. Genius or Folly?
Wed 2nd Jul, 2014|Blog, Marketing Strategy
That move to Massy is one bold move.  In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend...
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