Dennis Ramdeen

Tue 15th Jul, 2014Tue 15th Jul, 2014|Blog

In the race for satisfying the appetites of Trinidadians (and Tobagonians), one overseas entrant from the Middle East is galloping into local hearts. Gyros are...

Massy. Genius or Folly?

Wed 2nd Jul, 2014Tue 26th Aug, 2014|Blog, Marketing Strategy

That move to Massy is one bold move. In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend...

Public Relations in T&T is too much about spin.

Sun 8th Jun, 2014Sun 8th Jun, 2014|Blog

Q. What's the difference between a squirrel and a rat? A. PR. So the joke goes. Many of our companies have reduced PR to handing over an oversized...

Does product sampling work in T&T?

Fri 6th Jun, 2014Fri 6th Jun, 2014|Blog

Does product sampling work in T&T? The short answer is I don't know. Like too much of what we do in promotions in T&T (in...

Beware professional contest enterers.

Sun 1st Jun, 2014Sun 1st Jun, 2014|Blog

We marketing folks are always looking for a way to grab attention. Most times we use advertising to bludgeon our brand into minds and hearts. ...

Fundraising in T&T 101.

Tue 13th May, 2014Tue 13th May, 2014|Blog, Off-Topic

T&T is in a perpetual state of fundraising. Churches, Schools, Sports Clubs, Associations and individuals, to name a few groups, are always looking for money....

What’s your cinnamon?

Mon 21st Apr, 2014Mon 21st Apr, 2014|Blog

Today I had vanilla ice cream on apple pie for dessert after a home meal. It was good but what really made it great was...

How do we get out of the muddy pond?

Fri 18th Apr, 2014Fri 18th Apr, 2014|Blog

Out of Yesterday’s Rejection, onward to a new perfectionFrom a hunger came a feel, from that feel we shaped the steelSo we sing the song...

Pepper to enter bed and breakfast market.

Tue 1st Apr, 2014Tue 1st Apr, 2014|Blog

In order to diversify its income stream, Pepper Advertising has announced its entry into the Bed and Breakfast Market. The Company's founder, Dennis Ramdeen, said...

Are advertising award shows mostly about ego?

Wed 5th Mar, 2014Wed 5th Mar, 2014|Blog

As a client I have blushed when my agency sent me notice or a trophy indicating that my brand had been recognised for creative excellence....

T&T Carnival for sale?

Mon 24th Feb, 2014Mon 24th Feb, 2014|Blog, Off-Topic

What if we privatised Carnival and left it completely to market forces. There would still be room for state initiatives to protect heritage arts, but...