Pepper appoints General Manager

Pepper appoints General Manager

Pepper Advertising is pleased to announce the appointment of Keitha Oliver as General Manager. Keitha will provide leadership to the Pepper team and oversee the day-to-day operations of the agency.  She will also continue to play a key role in the company’s business development efforts.

Keitha joined Pepper in 2015, having previously worked with market-leading, international brands such as RBC, Caterpillar, Jamieson and Courts.  Her breadth of experience across a variety of sectors, including financial services, retail and FMCG are aligned with the agency’s sector focus. As an Account Executive, she has managed several key accounts including the Trinidad and Tobago Mortgage Finance Company Limited, the Maritime Financial Group and Tru Valu. She was promoted to Senior Account Executive in January 2019, and Client Services Team Lead in August of that same year.

Keitha holds a Master’s in Marketing from the Arthur Lok Jack Global School of Business and continues to deepen her digital knowledge, recently becoming certified in Marketing Automation Essentials (SharpSpring), The Fundamentals of Digital Marketing (Google Digital Garage) and Inbound Social Media Strategy (HubSpot).

Bjorn Stodart, Lead Creative at Pepper had this to say about her appointment: “Keitha is a natural leader. She is bold, has integrity, honesty, humility and a clear focus. She is a strategic thinker who believes in teamwork. She strives to be better in all areas of her life, both personal and professional and empowers everyone around her to keep learning and sharing what they know.”

On her new role Keitha shared: “5 years ago, I walked into 37, Picton Street with zero experience at an ad agency. It was both exhilarating and terrifying. But the mentorship, guidance and support shown by Dennis and Rebecca (Ramdeen) and the genuine camaraderie within the team, has helped my development. I am humbled and grateful for the confidence the founder of the agency has placed in me and I’m looking forward to rising to the challenge of helping our clients build deeper relationships with their customers”.

Pepper’s founder, Dennis Ramdeen said: “Keitha is ready to put her own mark on Pepper.  She has marketing smarts and has encountered advertising at the intersection of traditional media and digital.  She understands that digital is a lot more than social media and that ultimately all marketing communications are about building brands that drive sales.” Ramdeen continued: “Keitha has helped shape the Pepper culture of taking ownership, openness and a passion to serve fellow team members and clients.  I can’t wait to see her grow and take Pepper’s clients along for the ride.”

Pepper is a Caribbean-based, extended team that helps companies grow through brand development and digital transformation. In early 2010, we signaled the start of our journey toward embracing digital, winning a Gold Award at the 2009-2011 Advertising Agencies Association of Trinidad and Tobago (AAATT) Creative Excellence Awards.  Almost a decade later, we are now a Certified Google Partner and through a deep understanding of market dynamics, we craft solutions with the right mix of imagination and insight to help our partners’ businesses thrive. Today, Pepper focuses on three main industries; financial services, FMCG and retail.