11 things to win T&T customers in 2015.

  1. Make sure you have the right leader.  I’m talking here not just the Marketing leadership but the Company leadership.  If the Company’s leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company’s customers, game over.  The Company may still do well with a so so Leader, but it will not perform exceptionally well
  2. Improve your ‘customer experience’
  3. Treat your employees like customers
  4. Differentiate or die.  Become famous for one thing.  (as a Company and for your brands)
  5. Move with super urgency to understand and embrace social media, in all its forms.  Appoint a “VP of Conversations” or you can call him Market Maco to give it a local slant
  6. Every day you wake up think about what you should do differently or how you should change your business to get ahead of the rest of the market
  7. Make your whole company the marketing department.  Tell your people what you want to be famous for and their role in making it happen
  8. Understand what’s important to customers in terms of your product or service design and what influences their purchase decisions.  Embrace research
  9. Understand that value is more important than price
  10. Think e-commerce
  11. Make your company/brand a story and keep it real
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