- Not being able to develop campaigns for their brands due to budget restraints (while having aggressive sales targets)
- Explaining to the Management Team that ”Likes” are not more important than engagement and that they certainly don’t mean that people love us
- Explaining how digital ads work when they don’t really understand fully themselves
- Telling their Agency the creative is off track
- Not having reliable “sell out” data to be able to analyse category trends and to really have an idea on how their brand(s) is doing
- Trade visits with the boss (some hate leaving their desks period)
- Discussions with accountants on ROI of their advertising spend
- Analysing numbers of any kind
- Stock Management
- Having to go to many levels for approvals
- Purchase Orders of any kind
- Explaining SEO to the MD when they really don’t understand it themselves
- Coming back from holidays
- Telling an agency they didn’t win the pitch, although you thought they should have
- Explaining a post to the MD that only Tik Tokkers would get
- Taking a call from their Agency on an ad they placed directly with the media
- Processing agency and other supplier invoices for payment
- Getting out of bed
- Telling a freelancer that the payment for a job they did 5 months ago is not ready
- Price increases
- Trade and marketing spend discussions with the sales team