10 ways you know your ads are working

  1. You are meeting and sometimes beating sales targets
  2. Your brand name starts appearing in songs
  3. Competitor references your ads in their ads
  4. People start blogging about your brands or discussing them offline and on FB
  5. Online ads are very track-able.  Data does not lie
  6. Your marketing manager gets calls from head hunters
  7. That long feared price increase becomes a less scary decision
  8. Purchasing Managers don’t keep your sales people waiting
  9. You don’t have to rely on the frequency of the ads to knock people into submission
  10. People start asking “is your agency Pepper Advertising” (just kidding – could not resist.  #10 should be: People ask ” Who’s your Agency?” )
  11. And a lagniappe: Your marketing and sales people actually start saying good things about each other
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