- You are meeting and sometimes beating sales targets
- Your brand name starts appearing in songs
- Competitor references your ads in their ads
- People start blogging about your brands or discussing them offline and on FB
- Online ads are very track-able. Data does not lie
- Your marketing manager gets calls from head hunters
- That long feared price increase becomes a less scary decision
- Purchasing Managers don’t keep your sales people waiting
- You don’t have to rely on the frequency of the ads to knock people into submission
- People start asking “is your agency Pepper Advertising” (just kidding – could not resist. #10 should be: People ask ” Who’s your Agency?” )
- And a lagniappe: Your marketing and sales people actually start saying good things about each other