Faithful readers, Pepper Advertising needs your help. We’re embarking on an ambitious project – something that (to our knowledge) has never before been attempted in Trinidad & Tobago. We’re creating, compiling, rating and ranking the Brand playing field in Trinidad & Tobago to give you the Top 20 T&T Brands for 2010.
But – just what IS a brand?
A brand is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value. The definition comes from BrandChannel.com, a subsidiary of Interbrand.
Using that definition these could all be brands – Wendy Fitzwilliam, Roy Cape, Exodus, Zen and The General Hospital.
Readers, we need YOUR HELP in defining criteria for rating T&T’s top brands.
Geography? Innovation? Consistency? Corporate Social Responsibilty? Digital Presence? Give us your criteria in the comments.
