For some of us, Google can be the enemy of creative thinking. Or at least original, from the depths of your soul thinking. It’s so easy to search any topic and get 1000 answers.
The alternative is so much more difficult and painful even; original ideas from our minds and hearts or from the courier’s, the mailman’s, the accountant’s or the receptionist’s. If you dig far enough and keep at it, the answer always comes. But that’s so much harder than Googling or Shutterstocking.
Unfortunately, Google is not anyone’s private domain. You can get so much from it and so can everyone else. So we need to return to life BG (Before Google). When we had to fashion a campaign from a blank note pad, pencil and a few lost souls with a positioning statement. Because isn’t the point of advertising to be fresh, interesting and engaging?
Our goal should be to be the one that others search.
