10 Things You Need to be a Great FMCG Marketing Manager

Know who Phillip Kotler is (and understands the 4 P’s well)
Willing to hit the road (fmcg marketing is not a desk job)
Understand and embrace the other “P”, positioning
Understand brands’ P&L’s and how the company makes money
Know how to get along with the Sales Manager and the sales team (emotional intelligence)
Are a continuous avid learner (learn from others; in and out of your industry)
Have solid work ethic (good old fashion hard work)
Know the difference between strategy and tactics and excel at both
Have a sense of humour and can keep your ego in check
You believe in and are passionate about your brands