10 Things You Need to be a Great FMCG Marketing Manager

10 things
  1. Know who Phillip Kotler is (and understands the 4 P’s well)
  2. Willing to hit the road (fmcg marketing is not a desk job)
  3. Understand and embrace the other “P”, positioning
  4. Understand brands’ P&L’s and how the company makes money
  5. Know how to get along with the Sales Manager and the sales team (emotional intelligence)
  6. Are a continuous avid learner (learn from others; in and out of your industry)
  7. Have solid work ethic (good old fashion hard work)
  8. Know the difference between strategy and tactics and excel at both
  9. Have a sense of humour and can keep your ego in check
  10. You believe in and are passionate about your brands
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