- Know who Phillip Kotler is (and understands the 4 P’s well)
- Willing to hit the road (fmcg marketing is not a desk job)
- Understand and embrace the other “P”, positioning
- Understand brands’ P&L’s and how the company makes money
- Know how to get along with the Sales Manager and the sales team (emotional intelligence)
- Are a continuous avid learner (learn from others; in and out of your industry)
- Have solid work ethic (good old fashion hard work)
- Know the difference between strategy and tactics and excel at both
- Have a sense of humour and can keep your ego in check
- You believe in and are passionate about your brands