Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat “owns”.
The park bench is disguised as a giant Kit Kat bar, with the line “Have a break. Have a Kit Kat.”
The bench actually does look like a giant Kit Kat bar and reinforces the brand message of taking a break by inviting people to take a break by sitting and relaxing on the bench.
Simple and memorable, cost effective and impactful. Very clever way of standing out while keeping on strategy. Let’s hope these benches are being maintained because it won’t be that appetizing with bird droppings and adverse weather conditions…
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