I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency sought to give themselves the edge. It’s always too much about how do we woo the client and not enough about how we engage the clients’ customers. Some clients don’t realise that they are not the customers.
What if, instead of doing the 100 slide PowerPoint, we surprised the client team by simply having a conversation with them about their business. It could go something like this. This is the position you said you want to own. We have spoken to customers and they told us that it’s ok for you to go ahead. And this is what we plan to do to bring your customers even closer to you. Full stop.
If we feel compelled to do a few slides, because how could we possibly not do a few, then what if we did our entire pitch doc using pictures to make our points. No bullets, only pictures that we then speak to from the heart. Can’t wait for our next pitch!
