Top 10 challenges of marketers in Trinidad and Tobago.

i-heart-marketing
  1. Lack of Accountability.   We really don’t know the relationship between investments and results. “Marketers don’t think like business people” (McKinsey CEO/CMO Survey)
  2. To many practitioners and companies marketing = advertising
  3. We don’t go deep enough to understand human behaviour.  Studying the consumer in action pays huge dividends.  In T&T we still operate mostly on gut
  4. Getting the right mix between old media and new media
  5. Our low awareness and or lack of credibility in international markets
  6. Innovation culture is a rarity
  7. Targeting effectively.  Who is your customer and who makes the purchase decision?
  8. We like quick fixes.  We expect to flip the switch and get results.
  9. We think Customer Service is someone else’s problem.
  10. We have not embraced the essence of marketing which is differentiation