- Spin is not in. PRO’s need to be re-trained.
- People are talking. Plenty. So listen then join in.
- Traditional advertising (by itself) is not working. (40% Internet penetration in T&T)
- Facebook has over 350,000 members in T&T (some market categories can’t live without it)
- Your competition has joined the conversation
- Loyalty runs deeper with conversations than with advertising
- Influencers now have more influence (easy share)
- You need to be where your customers are
- It’s cost competitive vs traditional advertising
- Quality of conversation getting as important as share of voice