In 2011 we’ve seen many businesses embrace digital marketing and the trend will surely continue in 2012. Here are my predictions for the T&T market, but don’t just take it from me, check out the 30 social media predictions from the pros here.
1. Clients will realise that there is more to digital marketing than Facebook.
2. Businesses on Facebook will use it as a conversation tool rather than to push promotions (I hope).
3. Carnival 2012 will be the hottest topic and generate the most photo content for the year.
4. Online analytics will impress clients who will ask for the equivalent for traditional media.
5. More of the marketing budget will be allocated to digital marketing as an integrated communications plan will be demanded.
6. All local TV ads will be on You Tube.
7. Email Marketing SPAM will continue.
8. Employers and recruiters will review candidates’ Facebook and LinkedIn profiles.
9. Mobile marketing will take off.
10. Most ads will have the Facebook and Twitter icon as well as a QR code.
11. More apps on the market. I see the Doubles vendor app is already on stream.
12. There will be an overload of ads on Google, Facebook and the top T&T websites.
Do you agree? What are your predictions?
