Launching a business or deciding to promote your services on Facebook can seem daunting. We’re here to help! In Part One of this series, we gave a couple tips on what NOT to do on your page that might turn away potential customers. In Part Two, we give tips on what to do to help ensure you rack up pageviews and many loyal fans.
DO give your brand a personality
These days, if you have a product to sell or market, Facebook is your go to destination. Savvy marketers are eschewing traditional advertising in favour of setting up a Fan Page, which offers a low-cost, low-effort method of getting the word out.
But with a glut of businesses on Facebook hawking their wares, how can you stand out?
Give your brand a personality. Successful pages such as Mario’s Pizza and Digicel Trinidad and Tobago have a distinct voice that intrigue and entertain. To give your business page an extra edge, create a humorous spokesperson or avatar for your brand. Don’t limit yourself in the choices for a potential brand representative and be creative.
DO engage your fans
It is important to stay on message, and keep your page content relevant. But the purpose of social networks is to…well…network! Respond to your fans’ wall posts, answer questions, ask questions of your own, link to interesting blogs and post funny videos. It’s important to get a conversation going. Your engagement levels and fan numbers will improve when users feel comfortable and entertained when on your page. Frequent contests and giveaways are a sure fire way to attract new fans to your page, and keep engagement levels sky high.
DO go the extra mile
It’s not enough to simply set up your page and leave it to its own devices. Make your page sexy! The Facebook Developers site offers many tips and guides to creating custom tabs, applications, and other features for your page that will make you stand out from the crowd.
But don’t stop there! Your Facebook page, while effective on its own, can be part of a larger digital marketing strategy that can work to heighten your brand visibility and give an edge over your competitors!
Image credit: www.digitaljournal.com
