You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile Marketing! But do you really know it’s potential? Is it profitable in comparison to traditional marketing and how many people actually use mobile devices and their applications? A recent study by Microsoft Tag explores the Mobile market and gives us the facts and stats!
What is Mobile Marketing?
Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Some of the tools of the trade are:
- Multimedia Messaging Services (MMS)
- Unstructured Supplementary Service Data (USSD)
- Bluetooth, Wireless and Infrared
- Mobile Internet and Social Media
- Mobile Applications
Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium.
Cheaper than traditional means for both the consumer and the marketer – and easy enough for almost any age group to understand and engage with – Mobile Marketing really is a streamlined version of traditional eMarketing.
