February is the month of love. This month everyone is professing their love for their significant others by presenting them with a bouquet of roses, a box of chocolates or taking them out to a fancy dinner. A wife wants to feel loved by her husband and a husband by his wife but does the need to feel loved stop there? Customers too want to feel appreciated. But how are businesses saying I love you to their customers? I’ll tell you about some of my experiences where I felt loved.
I was about to pay for an additional breakfast at a popular hotel once but couldn’t find my credit card. I started panicking, not knowing where it could possibly be. The clerk at the front desk said “you know what, that breakfast is on the house. It’s the least we could do to help relieve your stress.” That experience demonstrated the company’s love and concern for its customers. I’ll surely be returning to that hotel!
I recently visited the corner shop next to Pepper House and someone from the shop stood at the door keeping an eye on a customer’s car as he ran in quickly to purchase a drink. This was another act of love that displayed a company’s concern for the well-being of its customers. I went there to purchase a phone card which they were out of. I returned sometime later for a snack and the owner inquired as to whether I eventually got the card. This was another great example of caring about customers as she remembered her customer and cared about whether they got what they needed even though it may have been at another business place. Her customers’ needs matter to her. That’s an act of love!
It’s really the simple things that count. Lower prices are sometimes not enough to keep customers coming back for more. The intangible things count for a lot!
