Occasionally I would see an ad and say to myself, “I like that. Why didn’t I think of something like that?” Here are two that caused such a reaction:
Rexona Degree
The moment I saw this deodorant ad, I wanted to see it again. It’s punches me with surprise, humour, apt exaggeration and effective communication.
McDonald’s “Favourites”
http://www.youtube.com/watch?v=SDxLtKQZfIU
I have tried on a few occasions to write an ad where poetry drives the narrative. These attempts never left the Copy Department. It is a pleasure looking at this McDonald’s offering where poetry gives the right touch to the piece. I love the director’s slight camera movements which helps to convey the “everyday” mood and I particularly love the “Suddenly Just Burst In Types”.
P.B. (post blog) I just saw this. I love it and felt to include it:
http://www.youtube.com/watch?v=mcr2uWkJkzI
