Apple is one of the most creative and innovative brands so of course you’ll expect them to have awesome advertising campaigns. And they don’t disappoint. Just like their products, their ads are cool!
I came across an interesting presentation on BNET on Apple’s advertising evolution and wanted to share it.
To read more click on How 30 Years of Advertising Hinged on 12 Key Moments
An advantage Apple has over its competitors’ ads is that whether or not you love or hate their spots, you’ll likely remember them, and that’s a key ingredient in building a successful image. Plus, many of us just go out and buy their products. I have an Ipod and a Nano that I don’t use………..so won’t be buying an Iphone anytime soon! Would love an Ipad though :-)
