Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

  1. Make sure your brand works (does what it says it would do)
  2. Own one thing in her mind and heart (what do you mean to her?  Single-minded clarity please)
  3. Make sure it’s there when she wants it (Coke says they want to be within a breath of desire)
  4. Offer great value (value does not mean cheap, it means that for the price she paid she likes what she gets, so a Gucci bag could be seen as great value)
  5. Get her friends to recommend it to her (reco from a friend is far more influential than advertising of any kind)
  6. Let her be a part of your brand team through an online community or blog or fan-page
  7. Understand whose making the purchase decision as well as the influencers and build a relationship with them
  8. Engage her, don’t only broadcast to her
  9. Understand her
  10. Your brand’s “green-ness” is now a factor in her choice- jump on the green wagon (genuinely) as it’s not going to go away
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