Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. Even failing to recognize that their head office was in Port of Spain and Brian Lara was its Prince. (and still is…)
They had gotten accustomed to flattening the competition (except in Barbados) wherever they went and T&T was next. So they pulled out the Jamaica playbook and went to work. And who vex lorse. There are some who will never forgive them for how they treated Pearl and Bunty’s precious son and a whole nation’s treasure.
Digicel’s current “Be Extraordinary” Campaign has changed the game. And now B-mobile must play follow the leader. It’s brilliant because there is only so much product news and free minutes that the brain can process before it all becomes ho hum gobbledygook . Digicel has taken another route to your loyalty, via your heart.
A big part of winning in the market place is owning the momentum. And Digicel has the momentum with a campaign that takes the high road. They sure have come a long way.
