In a blog posted today by Moira Clark in MyCustomer.com, she shares one of the major findings of a recent Cisco study into the impact of social networking in organisations as being the need to change business mindsets.
In Trinidad and Tobago we are at the very early stage of acknowledging the potential and power of the online and digital space. For many CEO’s, it’s not something engaging their time and it has been relegated to brand managers to use tactically in the same way one might purchase a gondola end in a supermarket.
So social media is equated with Facebook which is seen by many of them as digital doodling and the baby is thrown out with the bath water. It’s hard for CEO’s to trust their staff in the digital space given that many of us don’t trust our people in the real world. So the minset change we need is more fundamental than one focused on Social Media. The days of the maximum centralised leader are long gone. We need companies of leaders and not just leaders of companies. Once we crack the trust thing, then we can see how we use social media to tell our story and win friends.
