Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were our main bread winner, they treated us like a battered wife. I remember telling them so. And they listened and still treated us the same way.
So when one day they told us they were going to invite a few other agencies to pitch for their business, we decided we would not be among them. Today, no client is more that 15% of our top line sales. And we’ve gone further. Once upon a time Advertising was all we did. Three years ago we hired a very bright Webbie and Aisha has brought us kicking and screaming into the digital space. That’s what has made it possible for a 56 year old traditional marketer to not only blog but insert links like this.
And one new egg deserves another, so we have now started an Events Division; pepperEvents. We help clients activate their brands. In fact, we’ve even become the client ourselves with the T&T Drinks Festival.
Saudi Arabia, with all their oil, has managed to take Agriculture to over 3% of their GDP and they have two scourges “the comfort of oil” and “the desert”. So they get it. And so does pepper. We might even delve outside of the communications business altogether. We make a pepper sauce and people tell us it’s good.
