I can just see it. The client says “We need something that will break through the clutter this Christmas. We don’t have as big a budget as Standards and Courts. And we need people talking about American Stores.” They may have even said, “how about Ian Alleyne, why don’t we use him?”
There is no doubt that Ian Alleyne is super popular, especially among the “man in the street”. But is he right for a Christmas promotion? Does his shock style match the spirit of Christmas?
While some people may trust Ian Alleyne to hunt down the criminals, do they trust him to tell them which store to buy their new bed or fridge from? Which of the following persons do you think people will trust more? (when thinking of choosing a department store to buy that new stereo for their Old Year’s Night bram):
- Ian Alleyne
- Samantha John
- Stern John
- Anya Ayoung Chee
- Kieron Pollard
- Wendy Fitzwilliam
- Philo
- Scrunter
- Rachel Price
- Watson Duke
So, will Ian Alleyne translate into American Stores shipping more product this Christmas season?
