The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them in fresh, innovative ways. The managers of the Fatima Fete brand showed tonight that they know how to deepen relationships.
The temptation is always to go into automatic pilot once you find success – not these Fatima Boys. They are always raising the bar. It makes you wonder what will they come with next. Tonight they declared: “Let there be light” and they sure delivered…music, food, energy, fireworks and the little touches that Fatima has become famous for; like the glowing glass gift on entrance or chocolates on exit. The “ramp” that unified the Hall with the rest of the school made you feel like you were crossing “the stage” and we all know what that means to Trinis.
How do you improve a Rolex? Just wait until February 2nd, 2013 and you can set your watch to these Fatima Boys doing just that.
