Those who read my blogs should be aware that recently I began viewing on a regular basis Television Jamaica. I saw an ad for a bank there named First Global. It took me a some moments to realise that it was a bank ad. When it was finished, I smiled, not because I thought it a brilliant ad or that the acting was superb or even if the execution was perfect. What I liked was that the bank was brave to take a chance and not do the usual corporate type of stuff. They went where I believe banks would normally be afraid to go. Who said corporate Caribbean has to be stiff? Not First Global.










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