10 reasons I like this ad:
- It fits Moo’s fresh positioning (made from fresh cow’s milk never from powder) It’s fresh!
- It was driven by an inspired and inspiring client
- It continues Moo’s leadership position
- It is brave (no logo shown, no brand name shown, no product – although it’s easy to figure out)
- It was inspired by another ad but enough was done to make it original
- It will get the attention of milk drinkers in an emotional way (which is a large part of the population)/Facebook likes and shares are also very healthy just like Moo
- It gives Moo the “cool factor” which is important to 18 to 35 demo
- You will only be able to stand out among other cows in the field if yours is a purple. This is a “purple cow” ad
- It can work in traditional advertising and digital
- It shows confidence and that it is better for a David to out-think (strategy) rather than to try to out-spend (tactics) a Goliath
(I’m grateful to the pepper folks who worked on it)
