10 ways to get great Creative in your Ad Agency.

Are Creatives getting a raw deal?
  1. Encourage dissent.
  2. Outlaw vanilla. Go for purple cows.
  3. Ensure everyone embraces the concept of Positioning.  Aim to own one thing.
  4. Find creative mentors
  5. Recognise Creatives; tell them you appreciate their work
  6. Don’t accept lazy work. Say no.
  7. The need for speed should not be an excuse for sloppiness.
  8. Reward them fairly and proportionate to their value.
  9. Make your agency a nice place to come to work.
  10. Train them; Books, daily chats, webinars, classrooms.
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