Recently I conducted a site visit for a Pepper Events project. While at the venue, my shoe heel got stuck in a floor board and my other major issues included their service and the fact that they don’t have parking.
The client on the other hand, was stressing to our team the need for us to bring a wow factor to the event. In fact, I’ve heard the term wow factor so many times from clients and industry people that I started wondering if it was a thing we could just go to a supplier and rent or buy.
Everyone wants their event to have that distinctive appeal that guests leave talking about. However, if I were a guest at an event, it wouldn’t matter if the hosts pulled out all the stops with fancy décor and freebies. If I had to park two blocks down and trek to the venue in my heels and rain, then only to get there and have my shoe heel stuck in the floor board, that’s what I’d take away from the experience.
For me the wow factor must be when the sum of the entire event experience for the guests meets the company’s strategic objective.
Don’t get me wrong, bells and whistles are nice too. Our credo at Pepper Events is actually ‘Anything but vanilla’. Don’t come to us if you want boring.
So what’s your take on ‘the wow factor’?
