What should Ravi do? He’s made a huge mistake and some people are smelling blood and want to feed him to the lions. This is his Chris Brown moment. His poison Tylenol calamity. What should he do.
Here are six things he could do:
- Find himself a good crisis manager (CM). He’s a wonderful artist, but the skills that made him so popular are not what he needs now. A CM will help him with a plan that gives his brand its best chance.
- Find himself some hits (buy them or make them). Nothing like hits to replace a crisis.
- Disappear for a while. The product has been tainted, take it off the market until you plan the new and improved version.
- Impose your own “community service” sentence to show genuine contriteness
- Say sorry in a meaningful way like giving the entire earnings from the Chutney Monarch back to charity
- Check himself in for “anger assessment” to see if he needs anger management counselling. This is serious enough to get serious help.
Yes we are a 10-day wonder society. So he can do nothing. I think he has too much potential though to risk permanent damage to his brand. He really is too good to waste on one bad decision.
