What’s in a name?

Ever wonder how some of the most famous products and services get their names?  Think of brands like “Flickr”, “Meebo”, “Tumblr” or even Amazon’s latest gadget “Kindle” for example.  I don’t have a lot of background info on how they acquired their names, but I can tell you that most of them can’t be found in Webster’s Dictionary.  Well, technically the word “Kindle” is in the dictionary but you catch my drift.

How in the world did they come up with them?

If you’ve ever had to develop a creative naming solution to a product or service, you’ll know then that a brainstorming session, white board, an open mind and some zany concepts typically come together in a whirlwind of idea generation.  If you’ve come to a crossroads with your team, or just need some additional inspiration try this interesting tool:  http://wordoid.com/

I came across this site earlier in the week and found it compelling enough to share.  The link essentially takes you to a site that generates “wordoids” given a few input parameters that you provide – a language, pattern and level of quality.  Given the nature of the site, I think “wordoid” is more than an appropriate name.  They use the word “automagically” in describing their process which doesn’t really allude to how the names are generated.  Either way with technical jargon like that, I figure they’ll be attributed to a multitude of wacky names for new creative brands.  The other nice feature is that for every “wordoid” provided, it lets you know whether or not the domain name is available or taken.

Give it a try, who knows?  The next mega-brand name may just be a click away!