If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those “cultural” shows and I see the stage plastered with sponsors’ logos. The entire backdrop is a wall of advertising, dwarfing the performers on stage. The onslaught slaps my eyes without mercy, claiming a blood vessel or two. Yes, these sponsors are responsible for the event happening, but this method of advertising is nothing short of being tasteless and ugly.
The advertiser seems to think that unless they get their pound of flesh, their money is not well spent. The promoters believe the same. Sigh.
I recently saw on the Rolex sponsored series, “Spirit of Wimbledon”, how this legendary tennis championship’s select approach to advertising ensures that the Wimbledon brand remains unique and premium, and how this choice has elevated the names of their sponsors, or better yet, their partners.
