Blog

Is the medium more important than the message?

Wed 10th Jun, 2015Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely...

T&T brand manager? 15 reasons you should hop on the Twitter train.

Fri 15th May, 2015Fri 15th May, 2015|Blog

More marketing and branding content available at the University of Twitter You can match your follows to your interests Short read lets you decide on...

Forget your competition Carib Brewery. Focus on your customers and consumers.

Sun 3rd May, 2015Sun 3rd May, 2015|Blog

I have made the mistake of spending many man hours plotting against the competition. Doing what if scenarios on pricing, distribution, new products and promotions...

Doubles: Official breakfast of Trinidad.

Sun 26th Apr, 2015Sun 26th Apr, 2015|Blog

'Double's has been around forever. At least since the 60's. In the last 10 years or so it has exploded. Why? What's the tipping point...

Social media creates communities, not markets.

Mon 20th Apr, 2015Mon 20th Apr, 2015|Blog

“Social media creates communities, not markets.” - Don Schultz The main message I got out of a Social Media (SM) Strategy Course I attended last...

It’s the experience, stupid.

Mon 13th Apr, 2015Mon 13th Apr, 2015|Blog

“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.' At that time, Carville was attempting to emphasize...