Blog

Success For a Dummy Like Me
Mon 1st Dec, 2014|Blog
Throughout my years in this advertising business, I've heard and will continue to hear about success. We are shown those locally and internationally who were...
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Ztudium
Ztudium
Sun 23rd Nov, 2014|Partners, Pepper
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How many clients slip through your fingers?
Sun 16th Nov, 2014|Blog
After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car.  I...
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Purple cow advertising.
Fri 31st Oct, 2014|Blog, Marketing Strategy
10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder)  It's fresh! It was driven by...
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What is your brand story? Tell it.
Thu 23rd Oct, 2014|Blog, Marketing Strategy
Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is...
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Brand Architecture is not Brand Strategy.
Fri 17th Oct, 2014|Blog
Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship.  According to...
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Price and Value. 2 sides. 1 coin.
Sun 21st Sep, 2014|Blog
The crude definition of value is what you get divided by what you pay.  So if you pay 10 units and get back 20 units...
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Why is safety the default for so many marketers?
Thu 11th Sep, 2014|Blog
If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative. -Woody Allen In Trinidad and Tobago we are...
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8 things we can innovate in T&T Carnival.
Sat 30th Aug, 2014|Blog
Live streaming of all shows for free.  It's the best call card we could hand out and the payback is people will visit to experience...
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A 6-year growth spurt
Mon 25th Aug, 2014|Blog, News, Off-Topic, Pepper, Testimonials
I met with DR 6 years ago in a coffee shop in Diego Martin. It was August 2008 and I had just come back to...
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It’s not the costume they are buying…
Sat 23rd Aug, 2014|Blog
People who say all the costumes in T&T Carnival look the same are missing the point, because costumes are not what people are buying.  (Even...
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Pepper….the good, the bad and the ugly
Tue 19th Aug, 2014|Ad Industry, Blog
In honour of our 9th Anniversary, Liliana Ragbir writes about her experience working at Pepper. March 12th 2007 is a date I will never forget....
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