Blog

Pepper….the good, the bad and the ugly
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In honour of our 9th Anniversary, Liliana Ragbir writes about her experience working at Pepper. March 12th 2007 is a date I will never forget....
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Why I love marketing?
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12 words. Creativity Innovation People Power Adrenalin Thrill Speed Dream Brands Ideas Strategy Passion    
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Pepper turns nine – piece of cake?
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In a few days pepper turns 9.  Here are 9 lessons I've learnt: I'm a dinosaur.  The new media is nothing like press/radio and TV...
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“Not crossing you.”
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I've googled the phrase "not crossing you" and maybe it's a Trini expression because I could not find it used the way we do.  When...
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Make a Presentation. Not a Readation.
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Recently, I was part of a panel giving some EMBA students feedback on their presentations and I realized that they put so much into preparing...
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How do you make up your mind on where to work?
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When I first started working, there was no question about working for yourself.   My mother drilled into us that we needed to go work...
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A marketing lesson: Gyro 101.
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In the race for satisfying the appetites of Trinidadians (and Tobagonians), one overseas entrant from the Middle East is galloping into local hearts.  Gyros are...
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Massy. Genius or Folly?
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That move to Massy is one bold move.  In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend...
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10 Movie Titles with Bad Grammar
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I believe in every advertising agency there is a grammar fiend. According to the article "Writing Wrongs: 10 Movie Titles with Bad Grammar - A...
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Would this concept fly in T&T?
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We have all done it before. We looked at an international ad and said, "Wow. That nice but it would never get done in Trinidad."...
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The Carnival Brand – Part I
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The strangest thing happened to me during Carnival 2014. I stayed at home - no J'ouvert; no drinking of rum on the road with my...
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Public Relations in T&T is too much about spin.
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Q. What's the difference between a squirrel and a rat? A. PR.  So the joke goes. Many of our companies have reduced PR to handing over an oversized...
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