Blog

Sat 9th Nov, 2013Sat 9th Nov, 2013|Blog, Marketing Strategy

Not knowing what your brand stands for and does NOT stand for. "The essence of strategy is choosing what not to do." - Michael Porter ...

There is a free lunch.

Fri 8th Nov, 2013Wed 21st Jul, 2021|Blog

I saw an ad we put in the paper for a client of ours, the Arthur Lok Jack Graduate School of Business, and it contained...

Does Share of Voice equal Share of Market?

Thu 7th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...

How about an Employee Appreciation Day?

Tue 5th Nov, 2013Tue 5th Nov, 2013|Blog

Why do so many of us business leaders treat employees' interests as low or no priority? Is it because they are seen as an expense? ...

KFC…National Dish of T&T?

Tue 5th Nov, 2013Tue 5th Nov, 2013|Blog

According to Wiki, "A national dish is a dish that is strongly associated with a particular country." A dish can be considered a national dish...

Why the “Giraffe” Riddle’s Success Wasn’t Just Dumb Luck

Mon 4th Nov, 2013Sun 21st Jun, 2020|Blog, Digital Marketing

Have you been wondering why your Facebook friends changed their profile photos to a giraffe? Well, they must have gotten the riddle below wrong: Try...

11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.

Mon 4th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not...

Neither Fish nor Fowl.

Fri 1st Nov, 2013Fri 1st Nov, 2013|Blog, Marketing Strategy

People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their...

Porridge Creative.

Thu 31st Oct, 2013Wed 6th Nov, 2013|Blog

In my working life, I have spent more time on the client side than on the agency side of the business. In fact, I've also...

10 things new Marketing Grads should know.

Mon 28th Oct, 2013Mon 28th Oct, 2013|Blog, Off-Topic

You don't know anything about marketing. Your learning has just started. You need to find yourself a mentor. (go for substance over image) Money should...

10 things we Marketing people should stop doing.

Sun 27th Oct, 2013Sun 27th Oct, 2013|Blog

Making decisions without insights Advertising a lousy product or service Selling only the steak (we must also sell the sizzle) Going to war with our...