Blog

Does Share of Voice equal Share of Market?
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Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...
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How about an Employee Appreciation Day?
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Why do so many of us business leaders treat employees' interests as low or no priority?  Is it because they are seen as an expense? ...
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KFC…National Dish of T&T?
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According to Wiki, "A national dish is a dish that is strongly associated with a particular country."  A dish can be considered a national dish...
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Why the “Giraffe” Riddle’s Success Wasn’t Just Dumb Luck
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Have you been wondering why your Facebook friends changed their profile photos to a giraffe? Well, they must have gotten the riddle below wrong: Try...
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11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
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Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not...
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Neither Fish nor Fowl.
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People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their...
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Porridge Creative.
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In my working life, I have spent more time on the client side than on the agency side of the business.  In fact, I've also...
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10 things new Marketing Grads should know.
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You don't know anything about marketing.  Your learning has just started. You need to find yourself a mentor.  (go for substance over image) Money should...
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10 things we Marketing people should stop doing.
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Making decisions without insights Advertising a lousy product or service Selling only the steak (we must also sell the sizzle) Going to war with our...
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Brand Momentum.
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It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum.  I've seen what happens when 'town'...
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Interruptions? Ain’t Nobody Got Time For That!
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Over the past few weeks sleeping babies were woken up, young people were disturbed from studying and migraines were triggered as campaign trucks blasted loud...
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T&T people, how do you recover?
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Not from a hangover.  How do you recover when you give bad service?  Or when something goes wrong with your product?  I started thinking about...
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