According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: “A good caddie is more than a mere assistant. He is a guide, philosopher and friend”. Other people have likened a caddie to a co-competitor/teammate, strategist, best friend or even a “wife without benefits.”
“Of course, the player is the one swinging the club, but as golf is so much more than just hitting the ball a certain distance, the caddie is truly an integral part of the “team”, and should be recognised for helping contribute to a player’s successes.” said Richard Fellner, Editor of the Magazine.
In the Advertising Agency world the AE’s are normally seen as the stars. But there are a whole bunch of caddies behind them, making it possible for them to shine. One can’t do without the other.
