chat gbt talks back…and fast
ChatGPT is a chatbot launched by OpenAI in November 2022. made my maiden voyage a few days agohere are my first impressions: it's not too shabby briefed the chatbot to write copy for a campaign and asked it do it from 5 different angles, which I identified. provided examples of other works that it could use as inspiration for each angle. gave it the brand's point of difference [aka strategy] and also its personality and some words it should not use in the campaign. as those words belonged to competing brands. also gave it a consumer insight. in minutes the...
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