Blog

posted on Thu 26th Jan, 2023Tue 28th May, 2024

ChatGPT is a chatbot launched by OpenAI in November 2022. made my maiden voyage a few days agohere are my first impressions: it's not too shabby briefed the chatbot to write copy for a campaign and asked it do it from 5 different angles, which I identified. provided examples of other works that it could use as inspiration for each angle. gave it the brand's point of difference [aka strategy] and also its personality and some words it should not use in the campaign. as those words belonged to competing brands. also gave it a consumer insight. in minutes the...

posted on Wed 4th Jan, 2023Tue 28th May, 2024

Pepper Advertising launches 2 new Guys

Pepper Advertising, celebrating 17 years in business in 2022, has announced the launch of two specialized services: Email Guys and Contest Guys. Email Guys will connect brands to existing and potential customers through a specialized email service which allows for a more personalized customer experience, as well as increased opportunities for re-marketing. Kyle Roberts, Email Guys Lead noted that “ according to Campaign Monitor research 72% of people would rather receive marketing materials from brands through their email, compared to 17% who would prefer social media” Roberts added, “Email has been underutilized by marketers in T&T. Email cultivates long-term relationships...

posted on Thu 29th Dec, 2022Tue 28th May, 2024

23 predictions for 2023 in T&T

1. after 42 years of marriage, I will remarry the same woman because of the outstanding customer experience. 2. marketing people will complain about not being so sure about social media but still keep piling on the $$ there 3. an influencer will embarrass their client and make bad for other influencers 4. freelancers and in-house agencies will keep annoying agencies who thought that we had a God given right to exclusivity to all clients, especially the big ones 5. we still won't have a media track survey that's endorsed by the media and agency associations. so we will continue...

posted on Mon 19th Dec, 2022Tue 28th May, 2024

Pepper picks Ariana for Golden Pepper

Ariana Tang is this year’s recipient of the Pepper Advertising 'Golden Pepper Award’. Her award was announced during the company’s annual Christmas Party, held recently at the Kapok Hotel, Port of Spain. Ariana is a Digital Marketing Specialist, who develops and executes digital and social media programs for clients, including measuring and reporting on their impact and effectiveness. “Each year, the Golden Pepper Award recognises the person who best exemplifies Pepper’s values of taking ownership, openness, curiosity, fairness and a passion to serve.” said Pepper’s General Manager, Keitha Oliver. She continued: “Little things count and Ariana greets us most mornings with something that...

posted on Tue 22nd Nov, 2022Tue 28th May, 2024

10 things Marketing in T&T needs to fix

10 things marketing in T&T needs to fix 1. differentiation - it is not central to our thinking. we default to tactics. we love to do stuff without first defining a single-minded umbrella that everything we do must sit under. 2. customer experience - at the very top of organisations it's not embraced. if the boss does not see it as important, her reports and their reports will ignore it too. why is this so? I think we believe that "that is not for we" . also on the customer side, we don't demand it. so there is a low...

posted on Mon 31st Oct, 2022Tue 28th May, 2024

The Old Agency Model has died.

The Ad Agency model died. But it has taken us agencies a while to discover the body. Advertising Agencies in T&T got going sometime in the 50’s. And ad agencies had a good run. Until this blasted digital thing came along and spoiled the party. Agencies had a nice arrangement. We were the only game in town. Consumers had limited media channels to get their news and entertainment. So it was easy to reach them, with our one-way broadcasts, to sell them stuff. Clients were happy. Consumers were happy. And agencies were happy too. Once upon a time, being invited to...

posted on Mon 26th Sep, 2022Tue 28th May, 2024

Keep your Brand Engine running

According to a Family Handyman online article; a motor engine can seize due to running on low or no oil, overheating, or succumbing to a broken timing belt. If a mechanic has diagnosed your engine as seized, unfortunately, there are few options readily available to you. Depending on the severity of the damage, most mechanics will suggest a complete replacement rather than attempt a repair. Think of your brand as an engine, because it is. It is the engine that drives relationships with your customers and it’s also what differentiates it and therefore should drive everything you do with your...

20 things work from home makes it harder to do

Wed 21st Dec, 2022Tue 28th May, 2024|Blog, Off-Topic

20 things working from home makes it harder to do 1. office politics and office drama 2. you can't vent as easy 3. reach to...

Vacancy: Financial Accountant

Fri 16th Sep, 2022Tue 28th May, 2024|Blog, Vacancies

If you have worked in Financial Accounting in a similar position for at least three years, especially in a service industry, and have advanced accounting...

Zo-Mari Tanker awarded the Golden Pepper

Fri 24th Dec, 2021Tue 28th May, 2024|Blog

Zo-Mari Tanker is this year's recipient of the Pepper Advertising ‘Golden Pepper Award’; announced during the company’s annual Christmas Party, held virtually for the 2nd...