Blog

Return on Investment for your marketing dollars.
Thu 30th May, 2013|Blog, Off-Topic
Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular.  In cricket terms...
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i-heart-marketing
Top 10 challenges of marketers in Trinidad and Tobago.
Tue 7th May, 2013|Ad Industry, Blog
Lack of Accountability.   We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many...
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FIRE!!!
Mon 22nd Apr, 2013|Blog, Off-Topic
While studying theatre at university, we had a class that, at first thought, had nothing to do with my discipline. That class was on fire...
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Social Media gives life to Veronica Mars
Wed 17th Apr, 2013|Blog, Digital Marketing
If you are a Veronica Mars fan you need not read this blog as you surely know all the details. All others, read on! The...
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memo-to-me
Memo to Me
Fri 12th Apr, 2013|Blog, Off-Topic
It's almost a daily occurrence; I plan to do something during the work day and I would put that thought in my head before arriving....
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The Fools at Google
Mon 1st Apr, 2013|Blog, Digital Marketing
If you had not realised that All Fools Day was upon us and did not see the fun the people at Google had commemorating this...
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T&T ad agency Pepper announces 4 day work week.
Mon 1st Apr, 2013|Ad Industry, Blog, News, Pepper
8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique.  They announced that they will be...
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bad-stock-photos
Trinidad and Tobago advertising agencies. Death by Shutterstock.
Fri 29th Mar, 2013|Ad Industry, Blog
We regret the announce the death of the Advertising Agency in T&T  (as we know it).   Died in the first quarter of the 21st...
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Janelle moves up at pepper
Fri 15th Mar, 2013|News, Pepper
Janelle Jacelon has been promoted to the position of Art Director. Ms Jacelon, brings to her new position eleven-years of design experience in the print...
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linchpin
6 lessons in my 6 years @ Pepper
Tue 12th Mar, 2013|Ad Industry, Blog
Today makes it 6 years since I joined Pepper! It has been a unique learning experience for me and just wanted to share 6 things...
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harlem-shake
Harlem’s take on the Harlem Shake
Wed 20th Feb, 2013|Blog, Digital Marketing
If ever there was something going viral it definitely is the Harlem Shake craze. It seems that everyone under the sun is creating a video....
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The Pearl of Trinidad and Tobago’s Culture.
Tue 12th Feb, 2013|Blog, Off-Topic
Why does she bother?  Why doesn't she just give up and eat a food like the majority of us.  What keeps this African soul going,...
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