Blog

Wed 16th Jan, 2013Thu 6th Jun, 2013|Blog, Off-Topic

So, the National Rifle Association in the United States of America is running an ad campaign against President Obama's plans to stiffen gun control laws....

Dameon Picks up Golden Pepper Award

Thu 27th Dec, 2012Fri 1st Feb, 2019|News, Pepper

Pepper Advertising Graphic Artist, Dameon Edwards, has been honoured with our ‘Golden Pepper Award’. Edwards received the award which is given to the company’s ‘Employee...

YouTube looks back at 2012

Tue 18th Dec, 2012Thu 6th Jun, 2013|Blog, Digital Marketing

We are all familiar with the year end review on the television as well as in the paper. Naturally this tradition would inevitably cross over...

Kobe vs Messi: scores well

Mon 10th Dec, 2012Fri 7th Jun, 2013|Blog, Traditional Advertising

I am neither a basketball fan nor one of football, however, this mock rivalry between sporting giants Kobe Bryant and Lionel Messi in this ad...

10 ways to succeed in that new business in 2013

Sat 8th Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

10 ways to succeed in 2013 Don't listen to people who say that you don't have the talent, or there's too much competition, or simply...

Don’t confuse us with facts Moo.

Sun 2nd Dec, 2012Tue 26th Aug, 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...

Marketing is dead.

Sat 1st Dec, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

When Bill Lee wrote the article Marketing is Dead in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them...

Jimmy Aboud online: a nice surprise

Thu 22nd Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Digital Marketing, Marketing Strategy

What gets me upset with many people from my beloved island is that they like to bad talk everything there is to bad talk about...

How to make T&T’s Dimanche Gras show more marketable?

Sat 17th Nov, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Short answer? Agree on the target and give them what they want at the right price. Is it people sitting in the stands? Or is...

Winning radio ads

Mon 12th Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Writing for radio is my strong point. I love this medium as it costs a fraction to produce in comparison to television so there is...

Overcoming Writer’s Block

Thu 18th Oct, 2012Sun 21st Jun, 2020|Ad Industry, Blog

Achilles had his heel. Sailors had scurvy. Writers had - and may always have...writer's block. For persons charged with generating creative words on a daily...